Dave
A brilliant little ad, bringing a smile to your face, amidst the health and hair replacement offers. Slightly subversive and perfectly pitched.
The channel previously known as UKTV G2 was renamed Dave back in 2007. Intentionally 'blokey', it was aimed at a core male audience. Not taking itself very seriously, it rather apologetically won Channel of the Year in 2003 but ultimately claims its ground as 'The Home of #WittyBanter'.