Curious About Communication

Observations on writing – from bus-stop ads to telling stories – how we use words to tell, sell and compel.


Great Speeches: Nelson Mandela - April 20th 1964

“During my lifetime I have dedicated myself to this struggle … I have cherished the ideal of a democratic free society in which all persons will live together in harmony and with equal opportunities … an ideal for which I am prepared to die”

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A Moment of Bliss

Lindt’s Spring campaign is simple but luxurious – “You choose the moment, we’ll provide the bliss”.

My Thoughts
Oxfam - The Bus

Oxfam - The Bus

This is one of those images that makes its point so much more powerfully than it would with just words.

My Thoughts