Your Brand is Your Business
You might not have the budget or the reach of a global organisation but whatever your business, reinforcing and maintaining your brand is vital too. Even on a small scale, you can make a big impact
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Curious About Communication
Observations on writing – from bus-stop ads to telling stories – how we use words to tell, sell and compel.
Why Content Matters
Good content builds credibility and authority around your business, which is exactly what Google – as well as your new customers – are looking for
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Search Wider
Travel Supermarket launched tv ads, supported by these posters, in early January 2016 based on research that suggests Germans are more efficient holidaymakers than Brits.
My Thoughts
Three Steps to Being Found Online
An online version of your business or organisation presents who you are and what you do for your existing clients or potential customers. So how do you ensure that it’s effective?
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Eve
It’s an old copywriting adage that states – “Sell a Good Night’s Sleep – Not the Mattress” – which is sound advice and clearly what Eve are up to. Or are they?
My Thoughts
Why Every Business Needs a Website
With more and more people looking for products and services online, you can’t afford not to make your business known there.
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Classic: Dixons Tube Ad - 2009
This poster campaign of Dixons is one of my all time favourites. It’s a Tube ad from September 2009.
My Thoughts
Flaming Good Pud
This ad for a Christmas Pudding appeared in the distance and I automatically logged it as M&S. Sometimes it’s just the font that makes all the difference.
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Brandalism
This week saw Bus Stop Ads in Paris re-styled for maximum impact during the COP21 Climate Conference.
My Thoughts