All Things Write
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What's In a Name?
Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.
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Happy 100th Birthday Mr Johnston!
TfL is celebrating 100 years of its iconic typeface with a new poster campaign
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A Moment of Bliss
Lindt’s Spring campaign is simple but luxurious – “You choose the moment, we’ll provide the bliss”.
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TfL - Pay As You Go
The doughnut. The perfect image for letting people know you’ve intentionally taken out the centre of something.
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Search Wider
Travel Supermarket launched tv ads, supported by these posters, in early January 2016 based on research that suggests Germans are more efficient holidaymakers than Brits.
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Eve
It’s an old copywriting adage that states – “Sell a Good Night’s Sleep – Not the Mattress” – which is sound advice and clearly what Eve are up to. Or are they?
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Classic: Dixons Tube Ad - 2009
This poster campaign of Dixons is one of my all time favourites. It’s a Tube ad from September 2009.
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Flaming Good Pud
This ad for a Christmas Pudding appeared in the distance and I automatically logged it as M&S. Sometimes it’s just the font that makes all the difference.
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