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Light & Free

What's In a Name?

Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.

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Why Stories?

Stories activate our brains like nothing else. Storytelling is so powerful that it provides the opportunity to make a deeper connection and contribute something meaningful to the marketplace.

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Great Speeches: Nelson Mandela - April 20th 1964

“During my lifetime I have dedicated myself to this struggle … I have cherished the ideal of a democratic free society in which all persons will live together in harmony and with equal opportunities … an ideal for which I am prepared to die”

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A Moment of Bliss

Lindt’s Spring campaign is simple but luxurious – “You choose the moment, we’ll provide the bliss”.

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Oxfam - The Bus

Oxfam - The Bus

This is one of those images that makes its point so much more powerfully than it would with just words.

My Thoughts