Your Brand is Your Business
You might not have the budget or the reach of a global organisation but whatever your business, reinforcing and maintaining your brand is vital too. Even on a small scale, you can make a big impact
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Posts Archive
Why Content Matters
Good content builds credibility and authority around your business, which is exactly what Google – as well as your new customers – are looking for
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Search Wider
Travel Supermarket launched tv ads, supported by these posters, in early January 2016 based on research that suggests Germans are more efficient holidaymakers than Brits.
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Three Steps to Being Found Online
An online version of your business or organisation presents who you are and what you do for your existing clients or potential customers. So how do you ensure that it’s effective?
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Eve
It’s an old copywriting adage that states – “Sell a Good Night’s Sleep – Not the Mattress” – which is sound advice and clearly what Eve are up to. Or are they?
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Why Every Business Needs a Website
With more and more people looking for products and services online, you can’t afford not to make your business known there.
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Classic: Dixons Tube Ad - 2009
This poster campaign of Dixons is one of my all time favourites. It’s a Tube ad from September 2009.
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Flaming Good Pud
This ad for a Christmas Pudding appeared in the distance and I automatically logged it as M&S. Sometimes it’s just the font that makes all the difference.
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Brandalism
This week saw Bus Stop Ads in Paris re-styled for maximum impact during the COP21 Climate Conference.
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Get Your Kermits On A Pack Now
This brilliant campaign from Warburton saw a series of posters featuring all your favourite muppets. Launched in November at the beginning of what has become the over-saturated Christmas ad season.
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Nothing Artificial Gets In
Clover’s response to the demand for more natural ingredients, aimed at ‘mums with young families’, with the reassurance that you – and your family – are safe in our hands.
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Bears Kill Cancer
Costumes or coffee mornings, it all adds up. Cancer Research UK use these adverts – together with a video campaign – to encourage their supporters and mobilise new volunteers.
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