“ … we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender … “
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Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.
My Thoughts
Stories activate our brains like nothing else. Storytelling is so powerful that it provides the opportunity to make a deeper connection and contribute something meaningful to the marketplace.
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TfL is celebrating 100 years of its iconic typeface with a new poster campaign
My Thoughts
“During my lifetime I have dedicated myself to this struggle … I have cherished the ideal of a democratic free society in which all persons will live together in harmony and with equal opportunities … an ideal for which I am prepared to die”
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Lindt’s Spring campaign is simple but luxurious – “You choose the moment, we’ll provide the bliss”.
My Thoughts
A series on some of the great speeches of the 20th century
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Whatever the challenge, a copywriter is there to solve a specific communication problem.
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The doughnut. The perfect image for letting people know you’ve intentionally taken out the centre of something.
My Thoughts