“If I survived, it must be for some reason. I must do something with my life. It is too serious to play games with anymore, because in my place, someone else could have been saved. And so I speak for that person.”
“ … we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender … “
Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.