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Curious About Communication

Observations on writing – from bus-stop ads to telling stories – how we use words to tell, sell and compel.


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LondonIsOpen

London is Open

The #LondonIsOpen campaign was launched after Brexit to celebrate London’s diversity and promote its industry and creativity

My Thoughts
Elie Wiesel

Elie Wiesel: Witness

“If I survived, it must be for some reason. I must do something with my life. It is too serious to play games with anymore, because in my place, someone else could have been saved. And so I speak for that person.”

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Churchill

Great Speeches: Winston Churchill - June 4th 1940

“ … we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender … “

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Light & Free

What's In a Name?

Naming a new product is never easy. Light & Free describes exactly how Danone want you to feel about their product. However, companies usually go to great lengths to create an original name that evokes those feelings rather than spelling them out for you.

My Thoughts
Stories

Why Stories?

Stories activate our brains like nothing else. Storytelling is so powerful that it provides the opportunity to make a deeper connection and contribute something meaningful to the marketplace.

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